Skip to content
Curious Context Labs

Sales · Company assistant

Pre-meeting account briefs

AI meeting prep briefs for B2B sales reps

Before each sales call, reps get a one-page brief on the account: who is attending, past emails, open deals, support issues and recent company news.

01 today

The problem

Reps jump from call to call and prepare in the gap between them, if at all. The useful history is spread across the CRM, old email threads, the support desk and a colleague's memory. Customers notice when they have to explain their situation again.

02 the run

What the AI does

  1. Step 1: Checks your Google or Outlook calendar each morning for external meetings with prospects and customers.
  2. Step 2: Pulls the account history from Salesforce or HubSpot, including open deals, last contact and who owns the relationship.
  3. Step 3: Summarises recent email threads and any open tickets in Zendesk so the rep knows about problems before they come up.
  4. Step 4: Adds public news about the company, such as a new office, funding or leadership change, with links to sources.
  5. Step 5: Sends a short brief to the rep in Slack or Teams an hour before the call, with suggested questions to ask.

paused: waiting for a person to approve

03 human in the loop

Where a person approves

Briefs are for internal use only and nothing is sent to the customer. Reps can flag a wrong fact in one click, and the sales lead reviews flagged briefs each week to tune what the assistant pulls in.

04 after

What changes

Reps walk into every call knowing the history, so conversations start from where the last one ended. New hires and people covering for a colleague can pick up an account without a long handover.

Results from a real build

[CASE STUDY] We only publish results we can name and check with the client.

see also

All sales use cases ->
  • Sales

    Proposal and quote drafting

    Turns call notes and site details into a priced first-draft proposal using your own templates, rate card and past wins, ready for a salesperson to check.

    Agent
  • Sales

    CRM logging and clean-up

    Logs calls, emails and meeting notes to the right CRM record, fills in missing fields and merges duplicates, so the pipeline reflects what really happened.

    Automation
  • Sales

    Weekly pipeline summaries

    A plain-English pipeline summary lands every Monday: what moved, what stalled, which deals slipped their close date and where the forecast looks shaky.

    Automation

Tell us how your business runs. We'll tell you where AI fits.

A free 30-minute call. You talk, we ask questions, and you leave with a few concrete ideas — or an honest answer that AI isn't the right fix yet.

Working with teams in the United States, United Kingdom and Australia.