Sales
Lead follow-up and qualification
Every new enquiry gets a reply by text or email within minutes, a few qualifying questions, and a booked call if it is a good fit.
Voice/chat agent
Sales · Custom app
Sales call coaching
AI sales call coaching for small sales teams
Recorded sales calls are checked against your own playbook, so each rep gets a short note on what went well and the one thing to change next time.
01 today
The problem
Sales managers mean to listen back to calls but rarely find the hour. New reps learn by guessing, and the same objection gets fumbled for months. When coaching does happen, it rests on the one call the manager happened to hear.
02 the run
What the AI does
- Step 1: Pulls new call recordings from Zoom, Microsoft Teams or your phone system once each call ends.
- Step 2: Transcribes the call and marks where the rep asked about budget, timing and decision makers.
- Step 3: Compares the conversation with your written playbook and notes which questions were skipped.
- Step 4: Writes a short coaching note for the rep with quotes from the call, not a score out of ten.
- Step 5: Logs the next step the customer agreed to against the deal in HubSpot or Salesforce.
- Step 6: Groups the objections heard across the team each week so the manager can plan one focused session.
paused: waiting for a person to approve
03 human in the loop
Where a person approves
The sales manager reads each coaching note before the rep sees it and can edit or drop it. Nothing is used for pay or performance decisions unless the manager chooses to.
04 after
What changes
Every rep gets feedback on real calls, not just the ones a manager overheard. Managers spend their coaching time on patterns across the team instead of hunting for recordings.
Results from a real build
[CASE STUDY] We only publish results we can name and check with the client.
see also
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Tell us how your business runs. We'll tell you where AI fits.
A free 30-minute call. You talk, we ask questions, and you leave with a few concrete ideas — or an honest answer that AI isn't the right fix yet.
Working with teams in the United States, United Kingdom and Australia.