Marketing
Competitor and market monitoring
Tracks competitor pricing pages, product launches, ads and reviews, then sends a short weekly digest of what changed and why it might matter to you.
Agent
Marketing · Automation
Lead enrichment and segmentation
AI lead enrichment and segmentation for B2B teams
Adds company size, industry and role details to new contacts, sorts them into the right segments and routes them to the right nurture list or salesperson.
01 today
The problem
Sign-ups, webinar lists and event scans arrive with a name, an email and little else. Marketing cannot tell a large prospect from a student, so everyone gets the same emails. Sales complains the leads are poor, and nobody can say which ones were worth calling.
02 the run
What the AI does
- Step 1: Picks up new contacts as they arrive in HubSpot or Salesforce from forms, events and imports.
- Step 2: Looks up company details from Apollo, Clay or the company website, such as industry, size and location.
- Step 3: Reads the job title and works out the person's likely role in a buying decision.
- Step 4: Assigns each contact to the segments you define and sets the matching lifecycle stage and owner.
- Step 5: Adds them to the right Mailchimp or HubSpot nurture list, or alerts a salesperson in Slack when they match your ideal customer.
paused: waiting for a person to approve
03 human in the loop
Where a person approves
Marketing and sales agree the segment rules and the definition of a sales-ready lead before launch. Contacts the system cannot place with confidence go to a review list for a person to sort.
04 after
What changes
Each contact gets messages that fit their business, and sales spends its calls on the people most likely to buy. Reports by segment become possible because the data is filled in consistently.
Results from a real build
[CASE STUDY] We only publish results we can name and check with the client.
see also
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Automation
Tell us how your business runs. We'll tell you where AI fits.
A free 30-minute call. You talk, we ask questions, and you leave with a few concrete ideas — or an honest answer that AI isn't the right fix yet.
Working with teams in the United States, United Kingdom and Australia.