Marketing
On-brand content drafts
Drafts emails, social posts and blog outlines that follow your brand guide, product facts and past best work, so the team edits instead of starting blank.
Company assistant
Marketing · Custom app
Brand and claims checks before publishing
AI brand and claims review for marketing content
Checks ads, emails and web copy against your brand rules and the advertising rules for your sector, and flags risky claims before anything goes live.
01 today
The problem
Copy gets written by different people, freelancers and AI tools, and the final check depends on whoever is free. Words like guaranteed, cure or best slip into ads without proof. In regulated sectors that can mean a complaint to the advertising watchdog, and in any business it erodes trust.
02 the run
What the AI does
- Step 1: Gives your team one place to paste or upload copy, or picks up drafts automatically from Google Docs, WordPress or HubSpot.
- Step 2: Checks tone, banned words, product names and formatting against your brand guide.
- Step 3: Highlights claims about results, prices, health, savings or comparisons and asks for the evidence behind each one.
- Step 4: Checks the copy against the advertising rules you load for your markets, such as FTC, ASA or ACCC guidance.
- Step 5: Returns a marked-up version with suggested safer wording and keeps a record of every check and decision.
paused: waiting for a person to approve
03 human in the loop
Where a person approves
The tool advises and never publishes. A named reviewer, and your compliance or legal adviser for regulated claims, signs off flagged items before the copy goes live.
04 after
What changes
Risky claims are caught before customers or regulators see them. Reviews take less back and forth because writers see the problems and suggested fixes in one place, and you keep a clear record of what was checked.
Results from a real build
[CASE STUDY] We only publish results we can name and check with the client.
see also
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Agent
Tell us how your business runs. We'll tell you where AI fits.
A free 30-minute call. You talk, we ask questions, and you leave with a few concrete ideas — or an honest answer that AI isn't the right fix yet.
Working with teams in the United States, United Kingdom and Australia.